It is open communication, and there are many services available for receiving and sending emails. Email, on the other hand, is not controlled by a specific entity. This means that you as a company are fully dependent on every change such platform decides to make. Of course, social media is an important part of your marketing mix, but bear in mind that they are owned by third parties and that they are checked by these parties. In practice, this means that the chance that your email is seen is about 45 times as big. A Facebook algorithm takes many variables into account and has a clear preference for sponsored posts. If you post a message on Facebook, about 2% of your Facebook fans will actually see it. Why? 90% of every email sent is delivered to your recipient’s inbox.
Email marketing is an open channelIf you can choose between a social media fan or a subscriber to your newsletter, you should opt for the latter. According to MarketingSherpa, the large majority wants to receive solicited promotional content primarily by email. Email, however, is a far more professional medium, the users of which expect to receive certain information. Social media is used for remaining in touch with friends and family. Email is your customer’s favourite communication channelMost people are not waiting for heaps and heaps of unsolicited advertising at the most inconvenient moments. Via email – unlike other marketing channels, like print or TV – you have direct two-way communication with your target group. An 18-year-old consumes news and information in an entirely different way than a 60-year-old does. Of course, you have to tailor your content to the wishes and needs of your target group. Regardless of the age of your target group, everybody opens his or her email with one device or another. An email address is essential for online activities: if you want to create an activity somewhere you need an email address – even for a social media account. In as early as 2013, there were 3.9 trillion email addresses. It is tempting to put all your eggs in the social media basket. Everybody has an email addressFacebook has a billion active users. But which channels should you use to bring in all these new customers? The 11 reasons why you need to focus on email as a communication channel are provided below. Whether you have just started your company or have been running it for a while, you want to see your turnover increase.
0 kommentar(er)
